Everything you should know about - ASA

  • Posted Date: 28 Dec 2023
  • Updated Date: 31 Mar 2025

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ASA stands as a comprehensive full-service firm boasting a team of corporate strategists, accountants, tax advisors, financial analysts, and marketing experts. With a robust experience of over 32 years, ASA specializes in crafting and overseeing entry strategies into the Indian market for both foreign entities venturing into joint ventures and local businesses seeking project support.

 

Operating across multiple offices in Gurgaon, Ahmedabad, Bengaluru, Chennai, Hyderabad, Kochi, Mumbai, and New Delhi, ASA prides itself on a dedicated team of over 1000 professionals driven by a passion for excellence.

 

Their business ethos centers on reliability, inclusiveness, and transparency, reflected in their service offerings spanning Assurance, Taxation, Accounting, Business Support, Advisory, Corporate Strategy, and M&A.

 

ASA's forte lies in providing guidance within the complexities of the Indian jurisdiction, offering a spectrum of integrated solutions for business setup and regulatory compliance management.

 

Their approach, characterized by international best practices, has fostered enduring partnerships, catering to both SMEs and Fortune 500 companies across various industries.

 

With a dynamic leadership steering a cross-functional team, ASA consistently delivers efficient results, boasting expertise that appeals to diverse clientele. The firm's global footprint extends to affiliations in over 39 countries and memberships in numerous trade chambers.

 

ASA's recognition as a preferred consultant for various international offices such as the US Commercial Office, Swiss Chamber, German Chamber, Japan Trade Organization, and UK Trade Offices underscores their expertise in industry reports and delegation management.

 

ASA places utmost value on knowledge, talent, and gender neutrality within its workforce, fostering confidence and ideation. Each office, led by directors, upholds credibility, capability, and ethical standards as the cornerstone of their operations.

 

Services

 

1. ACCOUNTING AND BUSINESS SUPPORT

Utilizing their nationwide presence to its maximum capacity, they aim to support adherence to the intricate Indian legislative landscape, encompassing outsourcing of accounting and regulatory compliance services.

 

  • Financial Accounting
  • Payroll Administration
  • Regulatory Compliance
  • Compliance Diagnostic
  • Virtual Chief Financial Officer (CFO)

 

2. ASSURANCE

Guarantee financial data's credibility and reliability through a foundation rooted in integrity, profound understanding, and dedicated commitment to professional eminence.

 

  • Accounting Advisory Service
  • Financial Statement Audits
  • IFRS/ Ind-AS/ US GAAP
  • Pre-Audit Support
  • Special Purpose Audits

 

3. BUSINESS ADVISORY

Their expertise spans from pinpointing the most fitting entry pathway to serving as a comprehensive solution for regulatory endorsements, streamlining the establishment of a new framework.

 

  • Corporate Advisory
  • Entry Strategy
  • Insolvency Management and Restructuring
  • Factory Set-Up Support
  • Secretarial Compliances

 

4. DIGITAL AUTOMATION AND TRANSFORMATION

Digitization is a measurable return on investment. Our digital solutions bring efficiency, reduce cost, eliminate process delays, build future-ready businesses, and bring into play predictive data analytics.

 

  • Data Analytics
  • Digital Solutions
  • Digital Transformation
  • Cyber Security

 

5. RISK ADVISORY

Their guidance on risk reduction leverages their objectivity, dependability, and openness, facilitating accurate presentation of outcomes and simplifying management analysis.

 

  • Forensic Audits
  • IT Audits
  • Enterprise Risk Management (ERM)
  • Internal Control Reviews
  • Business Process Re-engineering

 

6. TAXATION

Their proactive and inventive solutions are tailored to establish certainty in structuring business dealings, offering guidance on evolving tax regulations.

 

  • Planning and Advisory
  • Cross Border Taxation
  • Transfer Pricing
  • Expatriate and HNIs
  • Indirect Taxation
  • Representation and Dispute Resolution

 

7. TRANSACTION ADVISORY

Their comprehensive advisory services cater to clients' inorganic growth strategies, with a specialized team guiding cross-border M&A activities on both the buy and sell sides.

 

  • Mergers and Acquisitions
  • Due Diligence
  • Valuation
  • Fund Raising

 

Founded in

1991 (32 yrs old)

Ownership

Private

Office Locations

Delhi/NCR, Delhi, India

Global Employee count

501-1k

India Employee count

501-1k

Type of Company

Corporate

Nature of Business

B2B

Website

asa.in

 

Overall Rating

 

Free Workshop

 

Also Read, Everything you should know about - BDO LLP India
 

Here are some job opportunities available at ASA that you can apply for.

 

1. Deputy Manager

Experience: 3 - 8 years

10,31,625/year

( 6.2L/yr - 15.5L/yr)

 

2. Senior Associate

Experience: 0 - 4 years

6,61,232/year

( 3.0L/yr - 11.0L/yr)

 

3. Article Assistant

Experience: 0 - 4 years

1,40,671/year

( 84.0K/yr - 2.0L/yr)

 

4. Senior Accountant

Experience: 0 - 6 years

3,02,693/year

( 2.0L/yr - 4.4L/yr)

 

5. Article Trainee

Experience: 0 - 3 years

1,31,278/year

( 96.0K/yr - 2.4L/yr)

 

ASA emerges as a respected and reputable firm, encompassing over three decades of knowledge in various services for Indian enterprises. They are a chosen partner for different organizations because of their unwavering dedication to excellence, transparency, and dependability, promoting innovation and confidence through a culture that celebrates talent and inclusion.

 

ASA's global reach, ethical principles, and comprehensive service offerings establish them as trusted advisor committed to delivering top-tier solutions adapted to their client's changing needs.

 

 

FAQs

ASA’s strength lies in its full-service approach. For over three decades, they’ve combined audit, tax, advisory, and tech-driven consulting under one roof. Their industry knowledge, global affiliations, and regulatory expertise make them a preferred partner for SMEs and Fortune 500 firms alike.

 

Their reputation is built on:

  • Consistent client satisfaction

  • Transparent and ethical practices

  • Deep understanding of Indian business law

  • Global presence through international affiliations

ASA works across a wide range of industries, including:

 

  • Manufacturing

  • Financial services

  • Healthcare

  • Technology and SaaS

  • Real estate

  • FMCG and retail

 

Their cross-functional teams are equipped to handle the specific regulatory and operational challenges within each sector.

Yes, ASA is an excellent firm for young professionals, especially those in accounting, audit, tax, or advisory services. Article assistants, CA aspirants, and graduates gain hands-on exposure, mentorship, and the opportunity to work on real client projects early in their careers.

 

Career benefits include:

  • Exposure to national and international clients

  • A structured career path with promotions and training

  • Inclusive and merit-based work environment

ASA fosters a culture of inclusivity, innovation, and continuous learning. Offices are led by professionals who uphold credibility and ethical standards. The firm promotes gender neutrality, mentorship, and professional development.

 

Their values emphasize:

  • Teamwork and collaboration

  • Thought leadership and knowledge sharing

  • Respect for diverse ideas and perspectives

Yes, ASA collaborates with international chambers and trade bodies such as:

 

  • US Commercial Office

  • Swiss and German Chambers

  • Japan External Trade Organization (JETRO)

  • UK Trade Office

 

These global connections allow ASA to assist clients with international market entry, reporting compliance, and cross-border deals.

ASA looks for professionals who are:

 

  • Strong in financial and regulatory compliance

  • Proficient with accounting tools and frameworks

  • Excellent communicators and problem-solvers

  • Agile and open to working in cross-functional teams

Certifications like CA, CPA, or experience with Ind AS, GST, and ERP systems are highly regarded.

You can apply through:

 

  • ASA’s official website: asa.in

  • Job portals like Naukri, LinkedIn, and Indeed

  • Campus placements (for article trainees and freshers)

 

Make sure your resume highlights:

  • Relevant experience and certifications

  • Skills in compliance, accounting, or advisory

  • Interest in working with diverse clients and industries

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